Communication policy

The Swedish Competition Authority is an open, transparent authority and we are active and receptive in our communication. This means that we take initiative and work proactively, while also building respectful relationships with our stakeholders.

Our task

The Swedish Competition Authority is the administrative authority for competition matters and the supervisory authority for public procurement.

The task of the authority is to work for efficient competition in the private and public sectors for the benefit of consumers and for efficient public procurement for the benefit of society and market participants.

This is expressed through our vision, welfare through well-functioning markets. We supervise the rules to ensure that they are observed, spread knowledge about the rules on competition and procurement, and inform about our work.


Our communication should be efficient, professional and accessible, and should also be characterized by clarity, objectivity and impartiality.

Communication is a strategic tool and shall be taken into account in all aspects of our work. The communications policy provides the framework for how and why the authority communicates, the role of communication and division of responsibilities. The communications policy is based on the tasks and core values of the Swedish Competition Authority. The communications policy is also supplemented by other documents: particular guidelines on how we communicate in various contexts.

Communication is an integrated part of our work and is a means for the organization and our employees to achieve goals and satisfy stakeholders’ needs. Among our main stakeholders are consumers, businesses, politicians and other public decision-makers, lawyers, economists and journalists.

Why we communicate

Everything we do is observed by the outside world, and communication is a joint responsibility. The authority and our employees are the bearers of our values and, thus, of our brand.

By being clear, open and active in our communication, we build up our reputation and familiarity with the Swedish Competition Authority and the authority’s task. This is crucial for reaching our stakeholders. It is also crucial for the authority being perceived as an attractive workplace.

External communication

Our external communication shall contribute to preventing infringements by spreading knowledge about the rules and the positions we have taken. Our communication shall also contribute to a continued high confidence in the Swedish Competition Authority and a good administrative culture, i.e. an efficient operation where guidance, openness and clarity are central concepts.

The website is our most important tool and is supplemented by other activities.

Internal communication

Internal information is a managerial responsibility. Well-functioning internal communication contributes to efficiency, unity and an understanding of others’ tasks. Therefore, internal communication is a prerequisite for a strong, efficient organization. The intranet, Kompassen, is our most important tool for internal communication.

How we communicate

Openness in both good and bad times is a basic rule for successful external contact. Communication should be comprehensible, easily accessible, fast and adapted to both the channel and the target group.

All communication should be permeated by our values: we are committed, competent, respectful and clear in the work we do.
Our graphic identity has been created to help users assimilate information in the best possible way. Therefore, we adhere to the graphic identity in all our communication. The graphic identity creates external clarity and internal unity.

Responsibility for communication

According to the rules of procedure, the director for the department for communications and international affairs is responsible for the overall communications matters of the authority, as well as how we communicate, who communicates and ensuring that the communications policy is observed.

The department for communications and international affairs plans, performs and follows up on the authority’s communications efforts, in close collaboration with other departments. In a crisis situation, the director of the department for communications and international affairs coordinates information in accordance with the crisis management plan.

The authority’s directors of departments are charged with drawing up external information in consultation with the department for communications and international affairs.
Every employee is an outward face of the Swedish Competition Authority. All employees are expected to be able to answer questions within their field of expertise.

The relationship to the media

Media of various types have an important role when communicating with stakeholders. It is the media’s task to report on and scrutinize what happens. The employees of the Swedish Competition Authority prioritize contacts with the media. Journalists often work under extreme time pressure and expect the people that they contact to understand and accept this.

The freedom of expression and the right to communicate information are fundamental to a free society and create the conditions for scrutiny and review of our work. In the Freedom of the Press Act and the Fundamental Law on Freedom of Expression there are provisions on the right to communicate information to the media. The Swedish Competition Authority is also subject to the principle of public access to official documents − information from a public document are to be presented upon demand, given that they have not been classified as secret.

Related information

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